I'm an integrated marketer with an entrepreneurial spirit.
I'm a husband and father.
I'm a testicular cancer survivor.
I'm an advocate of ideas with business and social impact.
I’m a believer in the power of cause marketing.
Cause marketing is often limited to only two models: short-term promotional partnership or long-term corporate citizenship. I believe what's best is to include both, and many more, in an integrated approach. Crafting stories that inspire people to take action.
So I use a broad definition for cause marketing: ideas with business and social impact.