Friday, April 23, 2010

Cause Consumer Outlook 2010

iconoculture has released a consumer outlook on cause for 2010. It reflects the growing maturity of the cause marketing discipline and in turn the growing savvyness of consumers.

In short, just "doing something" isn't enough. Real commitment, transparency and trackability, and localization are the emerging trends.


Tanya Schurr said...

Thanks for sharing!

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