tag:blogger.com,1999:blog-6220560710194144046.post5821054837978431773..comments2010-01-28T12:31:41.939-06:00Brian Powellhttp://www.blogger.com/profile/07049858813626258934noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6220560710194144046.post-60222724669614862972010-01-28T12:31:41.939-06:002010-01-28T12:31:41.939-06:00Brian, I really like the way you articulated this. I&#39;m seeing a crop of businesses now that are interested in some cause component--usually marketing, They know it&#39;s popular and they hear it&#39;s beneficial but they haven&#39;t realized it&#39;s not a business strategy and that consumers have high sensitivity to bullshit campaigns. I wrote about a Joseph Abboud&#39;s disaster campaign here: http://causecapitalism.com/the-empty-suit-5-cause-marketing-mistakes-to-avoid/<br /><br />Thanks again for presenting this so clearly.Olivia Khalilihttp://causecapitalism.comnoreply@blogger.com