Tuesday, November 24, 2009

Special Event: "Beyond Corporate Philanthropy -- How Social Responsibility Drives Marketers' Bottom Line Results"

Happy to share news of this special upcoming event on cause marketing collaboration by the Advertising Women of New York.

Top marketing, advertising research, and non-profit executives discuss how marketers, ad agencies, media and non-profits can effectively partner in this "Reset Economy.”

What makes this event uniquely helpful is that it provides a forum for both the advertisers and non-profits to have a public dialogue to discuss how best to work together; what is each sector expecting from the other and how can media help.

Panel includes:
Celeste Bottorff, VP Living, Coca-Cola North America

Patricia H. Clemency, President and CEO, Make-A-Wish Foundation of Metro New York

Robin Reibel, SVP Media Relations Cause Marketing, Macy’s

David Shiffman, SVP Media Research Director, MediaVest

Jayne O’Donnell, Money Section Reporter,USA TODAY

Date: December 10, 2009

Time:7:45 a.m. -- 9:30 a.m.

535 Madison Avenue at 54th Street
31st Floor

Tickets: AWNY Members: $35 / Guests: $75


Tickets can be purchased via AWNY website or by phone.

AWNY: www.awny.org Phone: 212-221-7969

Friday, November 20, 2009

Most wonderful time of the year

I love this time of year. It gets cooler outside (even in Texas), football is on, and the holidays come one after another. And cause related activity ramps up. Livestrong Challenge Austin in Oct. Halloween Town for Boston Medical Center. Thanksgiving heralds in many hunger related cause programs such as our Agency’s Honeysuckle White Turkey with Feeding America, corporate United Way campaigns, and St. Jude's Thanks and Giving. Christmas is Macy’s Believe campaign with Make A Wish. Salvation Army Red Kettles pop-up outside stores and many more brands turn to cause marketing this time of year so says New York Times. I’m always touched by stories of families that serve at homeless shelters at Thanksgiving. At Christmas some don’t exchange gifts outside immediate family and instead pool money to buy from angel trees. My challenge to all of us is whatever "it" is pick one and do it. And none of this cynical “if only everyone acted like this all year round...” thinking. Yeah people are nicer and more giving and more caring around holidays. Embrace the season and make the best of it, it’s only once a year.